With over 26 years of experience in the beverage industry, Veronica is a seasoned business and operations leader, serial entrepreneur, and a passionate advocate for organizational excellence. She brings deep expertise in strategic execution, global brand expansion, and profitability—having led initiatives across North America, Asia, and Europe in retail, licensing, sales, and foodservice. Known for her thoughtful leadership, Veronica is committed to fostering growth through collaboration, creative problem-solving, and a people-first mindset. Her approach blends high-level strategy with hands-on support, consistently delivering exceptional results and white-glove service that exceeds expectations. As a Foundation Board member, Veronica offers not only her global industry insights but also her unwavering dedication to helping others thrive. She leads with care, kindness, and a desire to make a meaningful impact—values she carries in every facet of her life, especially as a proud and inspired mother of three.